VeraLume (“we,” “our,” or “us”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, and safeguard your information when you visit
veralumediamond.com,
vldiamond.com, or any related pages operated under the VeraLume brand (collectively, the “Site”).
By using this Site, you agree to the terms of this Privacy Policy.
1. Information We Collect
We collect limited information in the following ways:
- Information you provide voluntarily
When you contact us by email or through our contact form, we may collect your name, email address, and any other details you include in your message. - Report verification data
When you use the “Verify Your Report” feature, the report number you enter is used solely to retrieve grading information associated with that diamond. This lookup does not collect or store any personal data about you.
- Automatically collected data
Like most websites, we collect non-identifying technical information such as browser type, device, pages visited, time spent, and general location (city/region) through cookies and analytics tools (e.g., Google Analytics). This helps us improve the Site’s performance and security.
We do not knowingly collect personal information from minors under 16 years of age.
2. How We Use Information
We use the information we collect to:
- Respond to your inquiries or requests
- Provide and maintain access to the report verification system
- Analyze usage to improve Site performance and design
- Ensure the security and integrity of the Site
- Comply with legal or regulatory obligations where applicable
We do not sell, rent, or trade your personal information.
3. Sharing of Information
We may share limited information only in the following cases:
- Service Providers – With trusted vendors who help us operate or host the Site (for example, analytics or email providers). These providers are bound by confidentiality and data-protection obligations.
- Legal Requirements – If required by law or to respond to lawful requests from public authorities.
- Business Continuity – In the unlikely event of a merger, acquisition, or asset transfer, data may be included as part of that process under strict privacy terms.
4. Cookies and Analytics
Cookies are small text files stored on your device to improve browsing and measure Site activity. We use cookies to:
- Enable core functionality (such as secure browsing)
- Understand how visitors use the Site
- Optimize load times and performance
You can disable cookies in your browser settings, though certain features may not function properly.
We currently use
Google Analytics to track anonymous usage data. You can learn more about how Google handles information here:
https://policies.google.com/technologies/partner-sites5. Data Retention
We retain your personal information only as long as necessary to fulfill the purposes described above or to comply with legal obligations. Report lookup data is not stored beyond your session.
6. Data Security
We implement reasonable administrative, technical, and physical measures to protect the information we collect against loss, misuse, or unauthorized access. However, no internet transmission or storage system is completely secure, and we cannot guarantee absolute security.
7. Your Rights and Choices
Depending on your location, you may have the right to:
- Request access to or deletion of personal data we hold about you
- Opt out of analytics tracking via your browser’s “Do Not Track” setting or by using cookie-blocking tools
- Contact us to correct or update your information
To exercise these rights, please email
info@vldiamond.com.
8. Third-Party Links
This Site may contain links to other websites (for example, retail partners). We are not responsible for the content or privacy practices of those external sites. We encourage you to review their privacy policies before providing any personal information.
9. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with a new “Last Updated” date. Continued use of the Site after changes are made constitutes acceptance of the revised policy.
